Gym Membership Ops Kit

Run your studio's memberships like the top operators do — contracts, pricing, retention, done

Your software bills monthly and books classes; it does not write your membership contract, set your prices, or save a failing payment. Fixed costs in the fitness-studio world only moved one way — affiliation fees rose ~50% to $4,500/year in 2024, and published studio-platform tiers ran $99–$348 a month in 2026. This kit is the ops layer those bills never included: contract templates with consumer-law notes, the pricing math, a first-90-days retention SOP and 12 dunning & win-back scripts. $49 one-time — no subscription.

Get the kit — $49
One-time payment · ≈ ฿1,690 · free updates for v1.x · instant download

What's inside the kit

One zip, four modules, ten files: contract templates (Markdown + Word), a pricing guide with a working calculator workbook, a 90-day retention SOP, 12 ready-to-send scripts and a monthly KPI tracker. Plain documents — nothing to install, nothing to subscribe to.

Module 1 · Contracts

Membership agreement + 4 policy templates

A recurring/auto-renew membership agreement (Word + Markdown) plus cancellation, freeze, transfer and refund policies — with adjustment notes for EU and Brazil consumer law and a reviewer checklist for everywhere else.

Module 2 · Pricing

Pricing guide + calculator workbook

Cost floor per member, three-plan anchor structure, annual-vs-monthly math, founding-member rate done once and right, and the playbook for raising prices without a mutiny. The XLSX runs every formula.

Module 3 · Retention

The first-90-days SOP

Day 0/1/7/30 onboarding with scripts of what to say, a 45/60/90-day check-in cadence, at-risk flags with owners, and exit interviews — because churn is decided before the habit forms.

Module 4 · Scripts

12 dunning & win-back scripts

Failed payments (4 steps), cancellation saves (2), win-backs at 30/60/90 days (3), annual renewal (1), silent-member rescue (1), freeze expiry (1) — each with email text, SMS variant, timing and usage rules.

Measurement

KPI tracker CSV

One monthly row: churn, MRR, ASM, LTV, dunning recovery, win-backs. Pre-filled with worked examples so the math checks out before you trust it — open it in any spreadsheet app.

License

One studio, whole business

A single-studio commercial license: use and adapt everything inside your business, forever — every location, every staff member. Reselling or sharing the files isn't included.

What this kit is — and is not

Not software. It's documents: templates, guides, scripts and a spreadsheet. It works alongside any membership platform you already pay for — you keep your system, the kit fixes the ops around it. Nothing to install, no account to create.

Not legal advice. The contract templates are operating documents written for studio owners. Consumer law differs by country and changes — the kit includes the notes that tell a local legal professional what to check (EU and Brazil specifically, plus a five-point checklist for everywhere else) before you publish anything.

No outcome promises. The kit sells process and discipline: contracts that prevent disputes, prices built on your real numbers, and onboarding that runs on schedule. Your results depend on your execution — nobody honest can promise a churn number, and this page won't try.

How you'll use it

From zip to running system in one week — most steps are under an hour.

Day 1 — contracts

Fill the brackets, send to review

Open the Word agreement, fill your studio's five policy numbers (notice, freeze, refund, transfer, renewal), and send it to a local legal professional with the consumer-law notes.

Week 1 — pricing

Run your real numbers

Fill the calculator's Inputs sheet with rent, payroll, churn and member count. See your cost floor, blended LTV and whether the annual plan is actually worth pushing — before you change a single price.

From Monday — retention

Onboard, check in, recover

Run the Day 1/7/30 SOP for every new joiner, load the 12 scripts into your email/SMS tool, and start the monthly KPI row. Ten minutes of admin a week keeps it alive.

The market numbers behind the pitch

Every claim on this page, date-stamped and linkable — check our sources or re-verify them yourself.

2023-12Affiliation fees in the functional-fitness network rose from $3,000 to $4,500/year (~50%), with a mandatory coaching credential for owners — widely reported industry news.source
2026-09Published studio-platform pricing ran $99–$348/month by tier (with free tiers charging ~5% payment processing) — checked directly on vendor pricing pages, 2026-09-20.source
2025The functional-fitness affiliate network stood at roughly 10,000 gyms across 150+ countries — down ~35% from its 2018 peak, while growth shifted to non-English markets.source

Figures are snapshots of public pages and industry reporting, not our measurements — prices change, so re-check before quoting them in your own marketing. They are context, not promises of what the kit returns.

One price. Your whole membership operation.

Less than one member-month on most studio platforms — for the part they never included.

$49 one-time payment

≈ ฿1,690

  • Contract & policy templates (Word + Markdown) with EU/Brazil law notes
  • Pricing guide + calculator workbook (cost floor, LTV, annual math)
  • First-90-days retention SOP + 12 dunning/win-back scripts
  • Free updates for v1.x · 14-day full-money-back refund

Secure checkout via Stripe · card payments · taxes calculated at checkout

Get the kit — $49

Frequently asked questions

Is this software like PushPress or Glofox?

No — and on purpose. Studio platforms charge $99–$348/month (published 2026 tiers) for booking, billing and apps. This kit is the ops layer they don't sell: the membership contract, the pricing structure, the onboarding process and the recovery messages. It works with whatever platform you use, or with none.

What exactly do I get?

A zip with 10 files: five contract/policy templates (membership agreement in Word + Markdown, cancellation, freeze, transfer, refund), the pricing guide with a 4-sheet calculator workbook, the first-90-days retention SOP, 12 dunning/win-back email+SMS scripts and the monthly KPI tracker CSV. Plain documents you can open anywhere.

Will it work for my type of studio?

The templates are written for recurring-membership studios: functional fitness, boutique strength, yoga, pilates, martial arts, cycling. Anywhere members pay monthly and churn is the enemy, the same four modules apply — you fill in your numbers, your class names and your policy choices.

Can I use the contracts as-is?

No — and the kit says so itself. They are well-structured starting points with the five policy decisions built in, but consumer law differs by country (the EU's 14-day withdrawal right and Brazil's CDC are flagged explicitly in the notes). Budget one review with a local legal professional before you publish; that's the honest cost of doing this right.

What is the refund policy?

If the kit doesn't fit how you work, write to us within 14 days of purchase and we refund in full — the files are yours to keep or delete. One refund per purchase; we only ask for optional feedback.

Do I get updates?

Yes — every v1.x update (new script variants, template fixes, workbook improvements) is free. Re-download any time from your download page with your email and password.

Your costs went up. Your ops should too.

$49 one-time · ≈ ฿1,690 · free updates v1.x · instant download · 14-day refund

Get the Gym Membership Ops Kit — $49